Vol. 1 No. 1 (2026)

A poster style cover image for the volume 1 issue 1, from January 2026, for the Journal of Business and Digital Innovation. The cover displays high rise stile buildings in a selection of neon and bright colours.

Published: 2026-02-26

Full Issue

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Articles

AI-Driven Personalized Learning: Predicting Academic Performance Through Leadership Personality Traits

Nitsa Herzog, Rejwan Bin Sulaiman, David J Herzog, Rose Fong

1-16
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Relationships between Airline Sustainability and Consumer Behaviour: An assessment of the influence of environmental awareness on the decision-making process of European airline customers

Yves Kremer, Eustathios Sainidis

17-32
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Preserving Cognitive Ownership in Higher Education: A Sustainable Hybrid Pedagogical Framework for Reasoning-Centred AI Integration

Sunika Naz, Stella Sardar, Imad Nawaz

33-44
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Influence Of Personal Branding on Entrepreneurial Success of Fitness Coaches in the UK

Michelle Pazmino, Olugenga Akintola, Emmanuel Nwachukwu, Mosunmola Adeyeye

45-54
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The Effect of Mobile Payment Methods on Customer Decisions on Jumia's Shopping Platform in Nigeria

Promise Akwaowo, Imani Silver Kyaruzi

75-85
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Comparative Analysis of Traditional Machine Learning, Deep Learning, and Hybrid Ensemble Models for Anomaly Detection and Web Application Firewall Optimisation

Shiva Nezamzadeh, Dilek Celik

86-103
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Mission Statement Attributes and Employee Engagement in the Nigerian Banking Sector: Evidence from Ogun state, Nigeria

Banjo Hassan, Victor Adeyeye, Hassanat Hassan, Kehinde Shosanya

104-116
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Sentiment Analysis of Public Perceptions on ChatGPT and Generative Artificial Intelligence (GenAI): Model’s Performance Evaluation and Examining Benefits and Risks in Education and Healthcare

Mifta Uddin Khan, Dr. Dilek Celik

117-132
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Systematic Literature Review

Risk in Outsourced IT Operations: A Systematic Literature Review of Technological Uncertainty, Knowledge Management and Opportunistic Behaviour

Peter Hewes, Dr Marcelo Martins Sa, Dr Adrian Small, Dr Dongjun Li

55-74
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